I have just read the leading paragraph of a BBC article on the new Bond film. Apparently, the first official image from the film has been released and “actor Daniel Craig is shown wielding a gun and sporting stubble.”
How is this any more news-worthy than the fact I brushed my teeth this morning? Honestly, I’d almost be prepared to bet that more people have commented on my own facial hair in the last month (I had a beard, which I have now shaved off) than care about the fact that Daniel Craig has been photographed with stubble.
In the same way that “the name’s Bond” is usually followed by “James Bond,” much about a Bond film is fairly predictable. There will be a villain, a fast car, a girl who is hopefully quite attractive and Mr Bond won’t die. Sorry if I’ve just spoiled the new film for you, but the point is that it is probably quite difficult to come up with some truly surprising news about the new film. However, someone somewhere could surely have said something other than “he is seen wielding a gun.”
The only surprising thing is that this made it on to the BBC News in the first place, even with my ever diminishing opinion of its standards.